We are proud to pioneer and develop a new virtual dimension to the music industry.
Our footprints in the music video industry are legendary: with 1.7 million views on our You Tube, directors channel and an average of 30 000 views per month we are poised towards the virtual implementation of the fourth dimension Augmented Reality.
The decline of CD sales over the past three years combined with online consumption and sharing streaming / options has revolutionized the music industry on global scale.
The decline is averaging 30 percent and artists need to find innovative ways of marketing themselves. Sponsorship and live performance have become key for many artists.
RELATIONSHIP BETWEEN MUSIC AND VISUALS
You Tube’s dominance and influence has cultivated a new culture of “watching” music, with Facebook in hot pursuit after this video market. Emerging visual technologies like AR, VR and 360 degree videos holds a certain degree of immersive engagement for any audience.
Augmented Reality excels in this regard as it can host traditional media; music videos and highly interactive components and sponsorship / branding has found a new vehicle in the music industry giving artists a new engaging outlet to pass the experience and monetize their music.
NEW PLATFORM
The music industry needs a new platform for immersive music content, a more personal experience with virtual concerts in mind.
Engagement and providing an online fan base with an immersive personal experience is set to become the governing factor in the digital realm.
OBJECTIVE
Our first project in this regard became an collaborative effort between South Africa and Brazilian artist; Ben Orgélio and the objective became to implement an AR enabled “Live” music video performance on a CD cover.
1ST SOUTH AFRICAN ARTIST / BAND
Following the successful implementation of this project has set the stage for the 1st South African artist / band to become virtual!
